HANKidz is an innovative network of schools empowering children to become future leaders by honing their leadership and communication skills

With over 100 employees and more than a decade of experience, HANKidz provides a unique and transformative approach to childhood development at their Kuala Lumpur-based schools. By prioritizing leadership from a young age, the program encourages students to develop key skills like emotional intelligence, teamwork, and problem-solving. Through dynamic experiences such as workshops, camps, and public speaking, children not only grow in confidence but also refine essential communication abilities, preparing them to become future leaders.
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The Challenges

Managing multiple WhatsApp messages with parents was extremely challenging, leading to low service quality and missed conversion opportunities

At HANKidz most parents prefer WhatsApp over email communication because it feels more personal and immediate. As a result, WhatsApp became their primary communication tool. The platform's informal, direct nature created a closer connection with clients, enhancing engagement. 

However, for HANKidz coaches, marketing, and sales team, managing so many conversations through WhatsApp led to high disorganization and missed opportunities. 

“It was a big challenge to find important conversations to follow-up on, I was missing many responses and thus the chance in bringing more students onboard” said Reshmma, their Marketing Manager and Speaking Coach.

Reshmma manages many WhatsApp requests from parents and daily leads about the program. When the HANKidz team received feedback suggesting the need for improved customer attention, she and her team recognized the importance of better organization and took action to enhance their responsiveness.

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Solution 

Cooby proved to be the ideal solution for HANKidz, helping them organize their tabs while keeping all message exchanges centralized in HubSpot

HANKidz generates numerous leads from Meta ads, allowing prospects to connect directly via a centralized WhatsApp number. These leads are then assigned to specific points of contact within HANKidz, such as sales representatives or coaches, making sales conversions and customer service more personal and efficient while keeping everything organized in HubSpot.

Reshmma also mentioned to us how she uses some of Cooby’s features:

- About tabs: “As a marketer, it is super useful to create customized tabs like ‘cold leads,’ ‘warm leads,’ and ‘existing parents’ to keep myself organized”

- About templates: “I also frequently use templates and broadcasts as it is such an easy and quick way to keep parents informed on important topics!”

Results

After implementing Cooby, HANKidz saw a 45% improvement in the response time, significantly enhancing their workflow

"The platform was incredibly easy to adopt—within a day, I was fully up to speed on how to use it. With Cooby, I can prioritize urgent tasks first and seamlessly manage others, ensuring no one is left behind.

Since starting to use Cooby, they have experienced a 25% increase in conversion rates, and deals are closing much faster. "Customers are also thrilled with our always-on attention, boosting satisfaction by over 30% across teams", Reshmma  added.

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