Sales automation platforms have become essential tools for sales teams. They help streamline processes, improve productivity, and ultimately drive better sales outcomes. In this article, we will explore ten of the best sales automation platforms available today.
What are sales automation platforms?
Sales automation platforms are software solutions designed to automate various aspects of the sales process, including lead generation, prospecting, customer relationship management (CRM), email outreach, and follow-up tasks. These platforms leverage technology to streamline repetitive and time-consuming tasks, enabling sales teams to focus on more strategic activities, such as building relationships and closing deals. By integrating with other business tools and providing comprehensive analytics, sales automation platforms offer a unified view of the sales pipeline and enhance overall productivity.
Benefits of integrating sales automation platforms in your workflow
The benefits of using sales automation platforms are multifaceted.
- Significantly reduce the time spent on manual tasks, such as data entry and scheduling, which allows sales representatives to devote more time to selling activities.
- Improve accuracy and consistency in the sales process by automating follow-ups and ensuring no leads fall through the cracks.
- Provide valuable insights through analytics and reporting, helping sales managers make data-driven decisions and optimize their strategies.
- Enhance team collaboration by providing a centralized system for managing customer interactions and sales activities.
- By automating routine tasks and providing powerful tools for sales management, these platforms help businesses increase their efficiency, productivity, and revenue.
Sales automation platform #1 - Calendly
Benefits:
- Simplifies scheduling by eliminating back-and-forth emails.
- Enhances customer experience with easy and flexible booking options.
- Integrates seamlessly with various calendar apps and CRM systems.
Key Features:
- Automated scheduling and calendar integration.
- Customizable booking links and meeting types.
- Team scheduling for group meetings and round-robin scheduling.
- Integrations with Google Calendar, Outlook, Zoom, and more.
- Reminders and follow-ups for scheduled meetings.
Pricing Plans:
- Basic: Free (Limited features)
- Standard: $10/user/month
- Teams: $16/user/month
- Enterprise: Custom pricing
Sales automation platform #2 - Keap
Benefits:
- Combines CRM, marketing automation, and sales automation in one platform.
- Streamlines lead capture, follow-up, and nurturing.
- Automates repetitive tasks, freeing up time for sales activities.
Key Features:
- CRM with contact management and segmentation.
- Email marketing and automation.
- Sales pipeline management.
- Appointment scheduling and reminders.
- Integrations with QuickBooks, Zapier, and more.
Pricing Plans:
- Ignite: $249/month (up to 1500 contacts)
- Grow: $329/month (up to 2500 contacts)
- Scale: $499/month (up to 5000 contacts)
Sales automation platform #3 - Cooby
Benefits:
- Improves productivity by centralizing communication and task management.
- Enhances team collaboration with shared workspaces and integrated tools.
- Streamlines customer interactions through efficient message tracking and follow-ups.
- Provides real-time insights and analytics for better decision-making.
- Integrates seamlessly with existing tools for a unified workflow.
Key Features:
- Unified Messaging: Centralize all your customer communications from various platforms into one inbox.
- Automated Follow-ups: Set up automated reminders and follow-ups to ensure timely responses.
- Contact Management: Organize and manage your contacts with detailed profiles and interaction history.
- Team Collaboration: Share workspaces, assign tasks, and collaborate with team members in real-time.
- Message Templates: Create and use message templates for quick and consistent communication.
- Analytics and Reporting: Gain insights into communication patterns, response times, and customer engagement.
- Integration Capabilities: Integrate with CRM systems, email clients, and other business tools to streamline workflows.
➤ Try it: 9 sales enablement tools to support a winning strategy
Pricing Plans:
- Free: $0/month (Basic features, limited integrations)
- Starter: $15/user/month (Advanced features, priority support)
- Growth: $25.49/user/month (All features, enhanced integrations and analytics)
- Enterprise: Custom pricing (Tailored solutions for large organizations with specific needs)
Sales automation platform #4 - Monday CRM
Benefits:
- Highly customizable CRM tailored to your sales process.
- Visual and intuitive interface for managing sales pipelines.
- Automation of repetitive tasks and follow-ups.
Key Features:
- Visual sales pipelines with drag-and-drop functionality.
- Customizable dashboards and reports.
- Workflow automation for routine tasks.
- Collaboration tools for team communication.
- Integrations with Slack, Zoom, and other tools.
Pricing Plans:
- Basic CRM: $12 (up to 2 seats)
- Standard: $17/user/month
- Pro: $28/user/month
- Enterprise: Custom pricing
Sales automation platform #5 - Lead Fuze
Benefits:
- Automates lead generation and data enrichment.
- Provides accurate and up-to-date contact information.
- Integrates with various CRM and sales tools.
Key Features:
- Lead search and list building.
- Contact data enrichment with verified emails and phone numbers.
- Automated lead nurturing campaigns.
- Integration with Salesforce, HubSpot, and more.
- AI-powered lead scoring.
Pricing Plans:
- Unlimited: $397/month
- Scaling: $147/month
- Custom: Custom pricing
Sales automation platform #6 - SalesBlink
Benefits:
- End-to-end sales automation platform.
- Simplifies prospecting, outreach, and closing deals.
- Integrates multiple tools into a single platform.
Key Features:
- Lead generation and prospecting.
- Email outreach and automation.
- Sales pipeline management.
- Follow-up reminders and task automation.
- Integration with popular CRM and email tools.
Pricing Plans:
- Scale: $25/user/month
- Growth: $79/user/month
- Business: 179/user/month
Sales automation platform #7 - EngageBay
Benefits:
- All-in-one marketing, sales, and customer service platform.
- Affordable solution for small and medium-sized businesses.
- Enhances lead generation and nurturing.
Key Features:
- CRM with contact management.
- Email marketing and automation.
- Sales pipeline and deal management.
- Appointment scheduling and calendar integration.
- Customer support and helpdesk features.
Pricing Plans:
- Free: $0/month (Limited features)
- Basic: $12.74/user/month
- Growth: $55.24/user/month
- Pro: $101.99/user/month
Sales automation platform #8 - Aritic
Benefits:
- Comprehensive marketing automation and CRM platform.
- Enhances lead scoring, nurturing, and conversion.
- Seamless integration with various sales and marketing tools.
Key Features:
- CRM with lead and contact management.
- Email marketing and automation.
- Sales pipeline and deal tracking.
- Lead scoring and nurturing workflows.
- Integrations with Salesforce, Zapier, and more.
Pricing Plans:
- Free: $0/month (Limited features)
- Professional: $49/user/month
Sales automation platform #9 - Saleshandy
Benefits:
- Streamlines email outreach and follow-ups.
- Provides detailed email tracking and analytics.
- Enhances team collaboration and productivity.
Key Features:
- Email tracking and scheduling.
- Automated follow-ups and sequences.
- Mail merge for personalized bulk emails.
- Team collaboration and shared templates.
- Integration with Gmail, Outlook, and other email clients.
Pricing Plans:
- Outreach starter: $25/month (Limited features)
- Outreach pro: $74/user/month
- Outreach scale: $149/user/month
- Outreach scale plus: $219/user/month
Sales automation platform #10 - Mailchimp
Benefits:
- All-in-one marketing platform with email automation.
- Enhances customer engagement and lead nurturing.
- User-friendly interface with powerful features.
Key Features:
- Email marketing and automation.
- CRM with contact segmentation.
- Landing page and form builders.
- Marketing analytics and reporting.
- Integrations with e-commerce platforms and CRM systems.
Pricing Plans:
- Free: $0/month (Limited features)
- Essentials: $13/month
- Standard: $20/month
- Premium: $350/month
Sales automation platform #11 - Phoneburner
Benefits:
- Boosts outbound sales calls and productivity.
- Automates call logging and follow-ups.
- Provides real-time analytics and reporting.
Key Features:
- Power dialer for high-volume calling.
- Call recording and tracking.
- Automated voicemail drops.
- CRM integration and lead management.
- Real-time analytics and performance reporting.
Pricing Plans:
- Standard: $127/user/month
- Professional: $152/user/month
- Premium: $169/user/month
Sales automation platform #12 - Brevo
Benefits:
- Enhances marketing and sales collaboration with integrated tools.
- Streamlines lead management and follow-up processes.
- Provides advanced email marketing automation capabilities.
Key Features:
- CRM and Contact Management: Manage and segment your contacts with ease, enabling targeted communication.
- Email Marketing Automation: Create, schedule, and automate email campaigns with advanced triggers and workflows.
- Lead Scoring: Identify and prioritize high-quality leads for more effective sales efforts.
- Sales Pipeline Management: Visualize and manage your sales pipeline with customizable stages and automated task assignments.
- Multi-channel Communication: Engage with leads and customers through email, SMS, and chat integrations.
Pricing Plans:
- Free: $0/month (Up to 300 emails/day, limited features)
- Pro: $12/month (Up to 300 emails/day, limited features)
Conclusion
Sales automation platforms are invaluable for enhancing the efficiency and effectiveness of sales teams. Each of these twelve platforms we've discussed offers unique features and benefits that can cater to various business needs.
By leveraging these tools, sales teams can save time on repetitive tasks, focus more on closing deals, and ultimately drive better sales outcomes.
Evaluate your specific needs, consider the key features and pricing plans, and choose the platform that best aligns with your sales strategy.
